Writing results-oriented ad copy is difficult because it must appeal to, seduce, and persuade consumers to take action. There is no magic formula for writing the perfect ad copy. It's based on a number of factors, including ad placement, demographics, and even consumer sentiment when they see your ad.

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You can do this with a headline or slogan (such as VW's “Drivers Wanted” campaign), a color or layout (Target's new colorful, simple ads are proof of that), or an illustration (such as the Red Bull characters or the depressed ball from Zoloft his ladybug friend). All good advertising copy consists of the same basic elements.

How you write your ad copy depends on where you place your ad. If it's a billboard ad, you'll need a very memorable headline and a simple design because of the speed with which people drop by. Online ads are similar; consumers are so inundated with Internet advertising that your ad must be quick and memorable. Writing results-oriented ad copy is difficult because it must appeal to, seduce, and persuade consumers to take action. There is no magic formula for writing the perfect ad copy. What would the consumer gain from using your product or service? This could be tangible, like a free gift; prestige, power, or fame. But remember: you must be able to keep that promise, so don't offer anything unreasonable.

It is not enough to attract consumer attention. You must maintain this attention for at least a few seconds. This is where your benefits come in, or a product description that makes your offer stand out from the rest.

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